In Room 237, director Rodney Ascher presented a ton of mindblowing theories and hidden content in Stanley Kubrick's The Shining—so it's fitting that its DVD cover art would have just as much hidden meaning as was in the film documentary itself.
At first glance, the cover art appears fairly normal: Apart from the keyhole in the middle which displays a seemingly random chunk of text, it's solid yellow, and just bears the title, credits, a line of critical acclaim like most DVD covers. Pull the case out, however, and you see more of the 'random' text—which, as it turns out, isn't that random after all. In total millenial fashion, it was inspired by a Twitter conversation, and thanks to Indiewire, we have a look at the full discussion thread that began last May.
The discussion was prompted by a tweet from Looper filmmaker Rian Johnson—"Probably shouldn't admit how much I think Room 237 illustrates the way movies we love should be watched,"—and soon others joined in for a conversation about not only the documentary itself, but films in general. It's a fascinating read even for those who haven't seen Room 237 (but if you haven't, you definitely should, right now).
You can check out the entire Twitter discussion below.