Expanding its shotgun approach to marketing, Microsoft is targeting its next-gen console at small businesses.
The company is pitching its console as a tax-deductible necessity of the new work environment. Plus you can secretly catch up on Netflix and stop missing your Halo 4 clan matches.
"What is being positioned as an excellent entertainment device can be just as enticing for you and your small business," writes Microsoft representative Marques Lyons in a blog post. "In fact, it’s entirely justifiable to make the Xbox One a business expense."
"The Xbox One, priced at $499, is an affordable option for small business owners, as there are many features built into the console that could help it rival even the most modest of video conferencing and networking platforms."
Applications like Skype, SkyDrive, SmartGlass and of course Internet Explorer. Skype could be very useful for video conferencing but for the price we're not sure it's worth it, and does anyone anywhere still use Internet Explorer? Apps are another feature but:
"The app story of Xbox One has yet to be written, therefore it is entirely possible to find apps down the road that could be of benefit for you and your business," says Lyons, smarmily. "With the processing power, snap mode, and connection to a large screen, that the Xbox One has, this device is capable of going from the 'break room' to the 'board room'." Ah, the future.
So start petitioning your boss on Xbox One's great business solution possibilities, especially if they pre-order the console and get TitanFall as fast as possible. It’s a great "Team Building" exercise with office-appropriate chest bumps.