2K13 sports two major innovations: the Control Stick and Jay-Z's involvement. Each has their proponents and their detractors, but there's little doubt that as much as the Control Stick changed the way players handle the ball by moving dribbling commands to the right stick (much like NBA Live 2003 did), Jay-Z's involvement as a producer for the game set the bar high for presentation in sports video games going forward. With a hand-picked soundtrack (and less obvious things like having menu effects pulse in time with the background music) and-maybe most importantly-Mr. Carter's imprimatur on the product, NBA 2K13 served notice that it was not just the best simulation of basketball out there, but also a gold standard cultural product.