CNN has teamed with viral meme juggernaut BuzzFeed to launch a YouTube channel, which allows BuzzFeed to access CNN's video archives to generate voice-over, mash-up news videos.
The idea behind this collaboration, according to Ze Frank, web video pioneer and BuzzFeed's Executive Vice President of Video, is to make the exclusive channel another trending media hub for the tech-savvy, gadgets-driven generation.
"CNN.com is one of the biggest, strongest news sites in the world. We are thrilled to work with their talented team and to tap into their incredible archive of footage as we try to crack original news video for the social web," said Frank. "From web video's infancy to a massive shift to mobile video viewing, the community and ecosystem of YouTube is at the heart of the social web. BuzzFeed's massive audience is hungry for new, interesting video formats, YouTube gets that better than anyone and we're elated to be working with them."
While production will take place in a new social video studio in Los Angeles, BuzzFeed Video will have a strong presence on their homepage that they hope brings refreshing social content to the site.