Maker: General Mills
Peak Popularity: Early 1990s
Sprinkles are like crack cocaine for young children. Hell, we still lose our shit over those colorful sugar bits. Toss a handful in a box of sweetened puffs of corn, and slap an ambiguous genie character on the box and we were malleable putty in General Mills manipulative hands. Did he grant our wishes and squelch our appetites in one fell swoop? Only our seven-year-old selves know for sure.