He will carry a gun in the theatrical poster.
Notable Examples: The Expendables, Crank, The Transporter, Killer Elite, Parker, Safe
The most important people working on an American film today aren't the stars, the director, or the screenwriter; no, it’s the folks in the marketing department. A great marketing campaign can make the most inept shitshow look like an Oscar winner (think of every M. Night Shyamalan movie after The Sixth Sense), while a shoddy campaign can kill a great film before the glowing reviews are printed (Seven Psychopaths). That said, there's no art to selling a Jason Statham movie: just give dude a gun.
Whether it’s for the Crank series, the Transporter trilogy, or any other flick he’s lent his chiseled abs to, Statham will be packing heat on every billboard and in every theater lobby. Worse yet, for all three Transporter movies, Statham is in the same exact pose, making the posters as repetitive as the films. It’s a mind-numbingly simple strategy, but you can’t argue with the results. Because, really, how else are you going to know that Jason Statham will be shooting things in his movies?