Les Gold, the top guy on Hardcore Pawn, is a complicated man. On the outside, he’s like pawn shop owners should be: tough and does what he has to in order to ensure that he’s making the most profit so his business remains a success. This can, sometimes, lead to him looking like a bit of an asshole, but hey, that’s the job.

Sometimes, though, Gold can be sympathetic towards customers, and that’s what makes him interesting. For instance, there have been occasions where he’s cut customers deal on items if they’re desperate enough, like the time he bought a box of basically nothing from a guy who needed money for his rent.

Gold may often act unpleasantly, but it’s incidents like that where one thing becomes apparent: Underneath that tough guy exterior, Les Gold has a heart of, well, gold. Fitting for a pawn shop owner, when you think about it.