Facebook celebrated its milestone of reaching a billion users by releasing its first advertisement. The advertisement is not selling you anything, rather it describes the correlation with Facebook and chairs.
The advertisement was made by Wieden & Kennedy, the mastermind of Nike's advertising fame. Along with chairs, Facebook is compared to other objects like doorbells, bridges, and the universe. The ad digs for a deep meaning to let the world know the importance of the social network in forming, connecting, and strengthening human connections.
Facebook's head of consumer marketing, Rebecca Van Dyck, explained the concept of the ad to The Huffington Post, saying: "We make the tools and services that allow people to feel human, get together, open up. Even if it's a small gesture, or a grand notion -- we wanted to express that huge range of connectivity and how we interact with each other."
Critics however have given Facebook's first advertisement mixed reviews. Gizmodo said "Facebook's first ad is its worst ad." The video has already made a mark on social media with the Twitter account @Facebookschair popping up shortly after its release.
Check out the advertisement above. What do you think about Facebook's ad? Interesting? Deep? Meaningful? Or was it a reach trying to correlate Facebook, chairs, and the universe?
[via Huffington Post]