To me, it was always a very simple conversation. When the arcade game came out, there was no system in place of preventing a young kid from seeing that stuff. When the game became really popular, ironically, there were other games that were more violent that just never became as popular and didn't have as much exposure. The objection was always 'Parents, especially buying this home version, need to be able to know what they're buying. Do you want your child to see this?' There was no rating system, and the rating systems came as a result of a number of these games, including Mortal Kombat. I've always had the position that the rating system was a good idea and should be put in place. Once Mortal Kombat II came out, there was a rating system in place. We were an M-rated game, and everybody knew the content that was in there, so it became almost a non-issue.
5. Addressing The Violence