Toyota announced this week that anyone who buys a Scion iQ from May 1st through July 31st will get a free PS Vita to go with it. The Scion iQ, starting at $15,995, isn't particularly expensive for a car. 16K does seem like a lot to pay for a Vita, though.

The promotion is part of a larger collaboration between Sony and Toyota - Toyota has been giving away copies of Motorstorm RC with the Scion iQ since the beginning of March.