Transparency: Though you can see right through a glass of vodka, you aren't getting the complete picture. While consumers aren't surprised by the seriousness of conversation around scotch or bourbon, scores of drinkers don't give much thought to vodka. Either the spirit is expensive and inoffensive, or cheap and no different from rubbing alcohol.
But let Claire Smith, Head of Spirit Creation and Mixology at Belvedere, tell it and a much more complex story unfolds. Here are 10 Things Every Guy Should Know About Vodka.