The songs of calamity have been brewing between Electronic Arts' Battlefield 3 and Activision's Call of Duty: Modern Warfare 3 for awhile now. Most recently, during Activision's keynote address, newly appointed CEO Eric Hirshberg called for a truce in the war of words between the two, and now EA has responded. We don't think the folks in Santa Monica will be too happy knowing that the beef is going full steam ahead.
Electronic Arts corporate communications vice president Jeff Brown took Hirshberg's olive branch and pissed gasoline all over it. Taking the billionaire boy's club, Activision, to task, Brown quipped to IndustryGamers, "Welcome to the big leagues Eric! I know you're new in the job, but someone should have told you that this is a competitive industry." "Last year Activision had a 90 share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70. At that rate you'll be out of the category in 2-3 years. If you don't believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk."
Base to your face, Activision! Straight talk, Battlefield 3 isn't going to outsell the wildly popular Modern Warfare 3 series this year, but it will take a bite ouf their juggernaut franchise. If you haven't seen what Battlefield 3 has to offer, check out our related articles below, and share your thoughts in the comments section!