9. Racist PSP Ads
Date: July 2006
To celebrate the release of the white PSP, Sony plastered these controversial billboards all over Holland, with one in particular showcasing a tall white woman aggressively holding the mouth of a short black woman. Even though complaints were pouring in from activist groups and the gaming community, Sony stood by its campaign stating the ads were focused on “the contrast between the Black PSP model and the new Ceramic white PSP model." Nothing more, huh? Riiight.