Originally Idlewild was conceived when OutKast first became involved in the soundtrack to the film Scooby Doo. At the time, it wasn't intended to be more than a small music video treatment, until the wild, Grammy Award-winning success of Speakerboxxx/The Love Below propelled OutKast to another level of stardom. HBO became interested, and it soon became even too large for that station, ultimately receiving wide theatrical release.