Ultra has a lot to smile about; earlier today they announced that the 2013 Ultra Music Festival, which was the 15th edition of the festival series, saw over 330,000 attendees over two weekends, with a whopping 10 million unique viewers of the UMF live stream (hopefully many of those watched while glued to this very website).
Once you pat them on the back, you then have to realize that this is the first (and possibly only) time that Ultra would be taking place over two weekends. That's an additional three days of new viewers and attendees. So while this is a record-breaking festival for Ultra, you do have to put it into perspective. Let's see if they can knock out these numbers during a one-weekend year.