How do you capitalize on highly publicized rumors of romance between you and the biggest new rapper in the game? Release the hottest relationship anthem of the year together. That's exactly what Rihanna and Drake did and it paid off to great extent. The song itself was an irrefutable banger thanks to the bouncy productions of Stargate, but the palpable sexual tension in the video carried it over into tabloid-baiting, meme-ready cultural masterwork of a song.
3. Rihanna f/ Drake "What's My Name?" (2010)