Over the past few years, the Internet has become the preferred medium for watching and distributing music videos. Artists know this, and as a result, visuals are released with the intent of impacting online from the very beginning. From clips stacked with stars like Drake and Lil Wayne's "HYFR" to indie favorites like Grimes' "Oblivion," it was a great year for music videos, and they were dissected on Twitter timelines and YouTube comments ad nauseam.
Four minutes is an increasingly substantial amount of time, but for some clips, it's worth it. These are the 25 best music videos of 2012.