From: Houston, TX
Signature Song: Z-Ro "The Mo City Don" (2008)
Z-Ro is about as popular as a regional rap star can get without becoming a crossover artist, and his fans are some of hip-hop's most devoted. Like an archetypal lone cowboy, the rapper's old soul lyrics and heavy subject matter have made him a favorite in and around Texas. He is the living embodiment of gravitas, a true people's hero who picked up where Scarface's depressive gangster tales left off. At once assertive and vulnerable, he often seems beset by tragedy. His resonance with local fans exemplifies exactly how slept on he is outside of his home state. Check this concert footage, where the audience recites the entirety of his "Mo City Don" freestyle back at him.