Producer: Paul "Cash Flow" Mitchell
Album: Mad Collab Riddim
When Kartel and his protege Popcaan touched down on ZJ Chrome's red-hot Mad Collab riddim, shareholders of the British shoe company Clarks had no idea that their stock portfolios were about to experience a nice windfall.
The song "Clarks" dominated dancehalls worldwide before becoming an international radio hit and fashionista fave. Followed up by not one but two Kartel spinoffs, the Clarks craze caused a 19 percent uptick in United States Clarks sales, pushing profits past £100 million (about $164 million) for the first time in the company's 186-year history.