It's a hip-hop takeover at SXSW this year. The festival has been seeing more and more hip-hop each year, but 2012 takes the cake. Kanye West, Jay-Z, Eminem, Lil Wayne, 50 Cent, and Nas all showed up, and a slew of newcomers like A$AP Rocky, Schoolboy Q, and Kendrick Lamar all made their presence felt as well. Here's Kendrick giving the Austin crowd a live version of "HiiiPower."

[via Fader]