The 50 Greatest Rap Commercials
By Andrew Noz | Feb 24, 2011 | 11:35 am | Permalink
#20. Mos Def for Jordan Jordan XVI
Year: 2001
Mos didn't just lend his yodel-y post-rap jam "Umi Says" to the Jordan XVI campaign, he gave them his entire video. It looks like Nike just took the existing video straight out of Rap City and then edited in some arbitrary serious slo-mo sports shots and a couple cameos from Ray Allen and Derek Jeter. Regardless, much respect, indeed.
BK February 24th, 2011 at 01:43 PM
I
Kiij February 24th, 2011 at 03:30 PM
Nike SB + Ice Cube commercial by far the best one. ONe of my all-time favorite commercials.
Andrew Barber February 24th, 2011 at 06:11 PM
I'd totally forgotten about the rumor that the KKK owned British Knights. Kids used to get beat up and called racists on the playground for that one. Classic.
JA February 24th, 2011 at 08:46 PM
Really good list, but you left out Nike's Second Coming commercial using Juelz Santana. That was such a dope commercial when it came out
Incilin February 24th, 2011 at 11:27 PM
Sorry but since Juelz himself (or any rapper for that matter) wasn't in the ad, we didn't count it. But yes, we love that ad too but it just didn't fit the criteria.
complex LOST February 25th, 2011 at 09:05 AM
WHERE'S THE JAY COMMERCIAL WITH THE OLD WHITE MAN TAILORING HIS SUIT??? COMPLEX YOU FAIL!!!
Seppuku February 25th, 2011 at 12:46 PM
How're you going to have St. Ides commercial represented and not include Ice Cubes jackin for beats commercial? And come to think of it,the Wu-Tang one as well.
Laky February 25th, 2011 at 02:58 PM
don't forget that Biggie once said "recognize, I don't fuck with the St. ides"
eno & frappachino February 27th, 2011 at 09:48 AM
I was going to suggest you kill yourself if the kanyewest boost mobile commercial wasn't on here but you should consider staying alive, instead.
SoulGlo March 1st, 2011 at 12:16 PM
Where's the commercial with Dre, Pharrell and Quincy Jones riding the bus?
Street Sampras March 1st, 2011 at 06:25 PM
i think my roommate just got a pair of those from marshalls. yee yee