#44. Heavy D, Kid N Play, and Kris Kross for Sprite
Sprite was one of the earliest adopters of hip-hop and deserves points for sticking with the culture for the long haul. They did, however, spend a few years getting their sea legs right when dealing with the genre. As dated as their earliest commercials from 1991 look—they feature Heavy D and Kid N Play draped in garish lemon-and-lime colored outfits—they were a step in the right direction. Sprite gave it another shot in '93 with Kris Kross, who by then had morphed into their uncomfortable Da Bomb hardcore image, and got a little closer to the street aesthetic the company was aiming for.