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The Complex Sneakers Show

September 29, 2023

Bimma Williams on What It's Really Like to Work in the Sneaker Industry | The Complex Sneakers Show

Bimma Williams is an entrepreneur and podcast host who spent years in the sneaker industry at brands like Saucony, Adidas, and Nike. Now, he interviews subjects from the footwear scene and beyond on his Claima Stories podcast. In this episode, Williams tells stories about his work on the Adidas Yeezy business, his time alongside Travis Scott at Nike, and finding his community as a Black man in the industry. Williams previews his first sneaker collaboration, a Saucony set to drop this weekend. Also, cohosts Joe La Puma, Brendan Dunne, and Matt Welty get caught up on sneaker news like Taylor Swift’s New Balances, the Born x Raised Dunk release, and Anthony Edwards’ Adidas signature model.


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The Complex Sneakers Show
The Complex Sneaker Show is now on video! The internet’s biggest sneaker shows, Sneaker Shopping's Joe La Puma and Full Size Run's Brendan Dunne and Matt Welty, come together to discuss the most important sneaker news and topics every week, and give their expert opinions that can only be told authentically from Complex.