How Mach-Hommy Turned Battle Raps Into $7,000 Pieces of Art
In 2016 a self taught videographer and former battle rapper from Newark, New Jersey had an idea. Born in Haiti, the grandson of a judge, Mach-Hommy moved with his family to the US at the age of 9 and fell in love with hip hop. After honing his skills as an MC, Mach eventually got caught up in the street for a time, before shifting gears into filmmaking. Through a chance encounter with the Griselda crew while shooting, Mach would be encouraged to pursue music and create one of the most innovative business models in music. And it all started with one idea.
Chapters:
0:00 Intro
1:30 Why Mach-Hommy Wears a Mask
4:10 Parents Influence
6:40 Childhood in Haiti
8:33 Discovering Hip Hop
11:10 Recording His First Raps
14:30 Dropping Out of High School
15:35 Legal Troubles and Jail
17:00 Getting Into Filmmaking
18:45 Meeting the Westside Gunn and Conway the Machine
20:35 First Songs with Griselda / Home Studio
23:05 Becoming Mach-Hommy / Honing His Craft
27:05 Cultivating a Fan Base and Building Demand
30:30 Pricing Music / Gaining Industry Knowledge
35:05 Releasing 'Pray For Haiti'
38:50 #Richaxxhaitian
41:00 Meeting Jay-Z / Dinner or $50,000?
43:20 What's Next?
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Idea GenerationIdeas are the global currency of the 21st century. But how do you come up with one? How do you execute it? How do you operationalize that process and replicate it again and again?
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Idea Generation is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow. And in no coincidence, the brand about creative entrepreneurship is itself an independent exercise in creative entrepreneurship. We’ve got a whole slate of exciting new products cooking, but kindly enjoy our first salvo for now! And please, if you’ve ever had a big idea or dreamed of building a business on the back of your creativity, join us on this ride.
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