How Joe Budden Became the Most Important Voice in Hip-Hop Media
IDEA GENERATION is back for Season 4 with the most important voice in hip-hop media: Joe Budden. From his career as a rapper, to reality TV, to hosting Complex's own Everyday Struggle... Budden has lived many lives in hip hop and media. Those passions finally converged as he built a podcast empire on his commentary of the genre, and established himself as the leading voice in rap media.
Watch as Budden sits down with IDEA GENERATION founder Noah Callahan-Bever to look back at his entire career, and see how it all started with one idea.
IDEA GENERATION is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow.
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Chapters
0:00 - Intro
1:17 - Childhood, joining the choir
3:30 - Beginning to pursue rap
6:10 - First mixtapes and album
10:00 - First album release, guest host on radio
12:00 - Label issues, leaving Def Jam
15:01 - Should artists sign to labels?
18:03 - Love & Hip Hop
19:20 - Slaughterhouse
20:29 - Retiring from music
22:07 - Getting into podcasts
23:40 - Everyday Struggle
27:37 - The Joe Budden Network
30:14 - Relationship with Rory and Mal
35:38 - Cultivating an opinion, maturing as a podcaster
41:05 - Current shift in hip hop
Idea GenerationIdeas are the global currency of the 21st century. But how do you come up with one? How do you execute it? How do you operationalize that process and replicate it again and again?
We are Creatives, Innovators and Entrepreneurs on a quest to answer these questions and develop a blueprint to success in the creative space for generations to come.
Idea Generation is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow. And in no coincidence, the brand about creative entrepreneurship is itself an independent exercise in creative entrepreneurship. We’ve got a whole slate of exciting new products cooking, but kindly enjoy our first salvo for now! And please, if you’ve ever had a big idea or dreamed of building a business on the back of your creativity, join us on this ride.
Welcome to IDEA GENERATION.
