How Wallo267 Turned a Lifetime in Prison into a Million Dollaz Worth of Game, & Millions In The Bank

In 2017, a 37-year-old ex-con from Philadelphia, Pennsylvania with a gift for gab, had an idea. After spending time in and out of Philly’s juvenile detention system as a teenager, Wallace Peeples was convicted of armed robbery in 1997 and served 20 years in prison. Upon his release, he immediately jumped into the world of digital media, using his voice to advocate for reform and building Wallo267 into a media empire. And it all started with one idea. Chapters: 0:00 Intro 3:40 Growing up 4:40 Going to Jail at 11 Years Old 8:40 Life After Prison 9:15 Influence of Anthony Bourdain and George Lois 10:20 Finding Forgiveness 12:11 The Book of Life / Importance of Journaling 13:55 Learning About Social Media 16:24 First Week Out / $1,000 Video 18:30 Monetizing Social Media 20:45 First Paid Speaking Events 22:50 First TED Talk / Forgiving His Brother 25:19 Starting Where's Wallo? 28:30 Growing the Brand and Community 31:00 Million Dollaz Worth of Game 36:15 Barstool Sports Deal 37:30 How To Build a Team IDEA GENERATION is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow. Follow IDEA GENERATION on Instagram: https://www.instagram.com/ideageneration/ Subscribe to IDEA GENERATION’s The Spark Newsletter for creative entrepreneurs: https://ideageneration.substack.com/

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Idea Generation

Ideas are the global currency of the 21st century. But how do you come up with one? How do you execute it? How do you operationalize that process and replicate it again and again? We are Creatives, Innovators and Entrepreneurs on a quest to answer these questions and develop a blueprint to success in the creative space for generations to come. Idea Generation is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow. And in no coincidence, the brand about creative entrepreneurship is itself an independent exercise in creative entrepreneurship. We’ve got a whole slate of exciting new products cooking, but kindly enjoy our first salvo for now! And please, if you’ve ever had a big idea or dreamed of building a business on the back of your creativity, join us on this ride. Welcome to IDEA GENERATION.