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An unflinching dedication to emotional honesty is at the heart of Kendrick's latest album. In a new interview, he details the process behind the art.

An unflinching dedication to emotional honesty is at the heart of Kendrick's latest album. In a new interview, he details the process behind the art.

BY TRACE COWEN

Kendrick Lamar on Personal Journey Behind ‘Mr. Morale & the Big Steppers’ Album: ‘It Was Tough for Me’

Saweetie also went deep on her quarantine-inspired approach to mood-boarding, teased her upcoming new album 'Pretty B*tch Music,' and much more.

Saweetie also went deep on her quarantine-inspired approach to mood-boarding, teased her upcoming new album 'Pretty B*tch Music,' and much more.

BY TRACE COWEN

Saweetie Addresses Public Reaction to Split From Quavo in New Interview

Megan Thee Stallion is one of the two cover stars of W Magazine's latest issue, and during her interview she discussed her experiences with racism.

Megan Thee Stallion is one of the two cover stars of W Magazine's latest issue, and during her interview she discussed her experiences with racism.

BY JOE PRICE

Megan Thee Stallion Discusses Racism, Debut Album, and More in New Interview

In a new interview, Frank Ocean details the themes and ideas he's aiming to explore in his songwriting.

In a new interview, Frank Ocean details the themes and ideas he's aiming to explore in his songwriting.

BY TRACE COWEN

Frank Ocean Wants to Experiment With the Idea of 'Strength' and 'Vulnerability' in His New Music

Cardi made an ASMR video for 'W Magazine.'

Cardi made an ASMR video for 'W Magazine.'

BY GAVIN EVANS

Cardi B Made Her Own ASMR Video

Best friends Kendall Jenner and Gigi Hadid cover Justin Bieber's "Baby" in this hilarious clip for 'W Magazine.'

Best friends Kendall Jenner and Gigi Hadid cover Justin Bieber's "Baby" in this hilarious clip for 'W Magazine.'

BY JESSIELMORRIS

Watch Kendall Jenner And Gigi Hadid Awesomely Sing Justin Bieber's Classic Track "Baby"

Kanye West says he "barely" wants to be in front of the camera for music videos anymore & praises 'Elf' in a new interview. The full clip is worth every second.

Kanye West says he "barely" wants to be in front of the camera for music videos anymore & praises 'Elf' in a new interview. The full clip is worth every second.

BY TRACE COWEN

Kanye West Breaks Down Why He's 'Tired' of Making Music Videos

A definitive ranking of Rihanna's best magazine covers ever.

A definitive ranking of Rihanna's best magazine covers ever.

BY CAMERON WOLF

Rihanna's 10 Best Magazine Covers, Ranked

The rapper becomes the muse for five artists in the art issue.

The rapper becomes the muse for five artists in the art issue.

BY ERICA EUSE

Drake Is Reimagined by KAWS and Other Artists for 'W' Magazine

Gigi Hadid is well on her way to superstardom following another magazine cover.

Gigi Hadid is well on her way to superstardom following another magazine cover.

BY CAMERON WOLF

Gigi Hadid Covers 'W' Magazine's September Issue, Represents New Generation of Models