PICANTE

Coming with a meticulously crafted 3D tag.

Creating a fusion of streetwear culture, gastronomic artistry, and an authentic London spirit.

Introducing the class of 2023.

Nodding to the imprint’s love of food, the imagery offers a first look at the label’s Americana-inspired offering against the set of a quaint Italian resturant.

For its latest release, the label has reissued its signature tracksuit in an array of colour options, while also introducing a brand new design.

Inspired by the much-loved Tommy’s Margarita, or “Picante de la casa”, PICANTE has now unveiled its very own take on the fresh, zingy cocktail.

Dubbed PICANTE PEAKS,​​​​​​​ the outdoor-focused range sees the label embark on an off-piste approach to contemporary menswear away from the busy London streets

Jude Taylor and Sam Zonoozi’s London-based imprint PICANTE has entered the knitwear game with its Forge knit just in time for the cold winter months.