Ecko Unltd. was born out of an idea Marck Ecko had in the 1980s when he began selling t-shirts printed with graffiti-inspired designs. In 1993, Ecko took this idea and transformed it into a label that would later become one of the largest streetwear brands out. The classic rhino logo became one of the most recognizable symbols of the 2000s, and which helped Ecko develop supplemental brands like Ecko Red and even Complex. In 2013 Mark Ecko has stepped down from his position at company after selling it to the brand management group, Iconix Brand Group.