Ripping off designs from pricier and more desirable brands is, unfortunately, a pretty common occurrence in the world of fast fashion. H&M is at the center of the latest controversy, with some accusing the retail company of biting recognizable looks from Russian fashion designer Gosha Rubchinskiy and Parisian design collective Vetements.
As spotted by High Snobiety Tuesday, H&M has recently thrown some Gosha and Vetements-esque looks into stores. Among the H&M items being drawn into the ripoff accusations are hoodies, t-shirts, and socks. Take a look at the items in question below.
To be fair, the font stylings that have come to be associated with Vetements (H&M's Love tee comes the closest to this) are heavily inspired by the bloody, dramatic font choices of '80s metal bands. As for the Gosha vibes of the socks (see image up top), that one has nothing at all to do with metal.
Regardless, the controversy is likely to continue, particularly in light of recent events. Earlier this month, Gucci reportedly hit another fast-fashion provider with a lawsuit. Refinery 29 reported that Forever 21 had been sued by the Italian brand for allegedly using its trademarked stripe design without permission. Last December, Gucci sent a cease-and-desist letter to Forever 21 asking them to discontinue the offending items. Instead, Forever 21 filed their own complaint against Gucci arguing that Gucci did not have a monopoly on "decorative stripes." Adidas also sued Forever 21 for stripes-released reasons.
H&M did not immediately respond to Complex's request for comment.