Sneaker Shopping host Joe La Puma moderates a star-powered Complex Current panel—including Houston Rockets small forward, PJ Tucker, and Adidas’ VP of Entertainment and Influential Marketing, Jon Wexler—to breakdown the business of sneaker culture in sports.

The trio chops it up about the evolution of brand endorsements, and the way major sneaker brands like Adidas craft visuals to differentiate their icons with unique stories and individual artistic expression. The Complex Current miniseries welcomes the most influential minds in fashion, art, music, sneakers and beyond in a series of lively panel discussions from our inaugural ComplexCon Chicago. We discuss the topics most relevant to today's youth in an effort to examine a deeper understanding of each other, our culture, and the passions that inspire us.