Hailing from Guadalajara, Mexico, Peso Pluma is a trailblazing artist known for his unique style and genuine approach. With 40 million monthly Spotify listeners, he's made history as the first artist to dominate both the Billboard Global 200 and Billboard Global 200 Excl. U.S. simultaneously with two different songs. His album "GÉNESIS" broke streaming records, earning him his first GRAMMY® win for Best Música Mexicana Album in 2024. Plus, he became the first Mexican to ever perform at the VMAs, where he performed his hit song “LADY GAGA," the
first Mexican to perform at the 2024 EMAs, and the first Mexican artist to appear on The Tonight Show With Jimmy Fallon - twice. Earlier this year, Peso Pluma made history as the first Mexican CFDA Ambassador for New York Fashion Week. His global appeal has earned him collaborations with stars like Karol G, Cardi B, Quavo, Becky G, Eladio Carrion, Arcangel, and more that have further propelled his impressive career. Peso Pluma is not only a musical powerhouse but a cultural icon, turned music mogul with his own label and management company, Double P Records and Double P Management, in partnership with George Prajin. Peso Pluma is breaking the mold and showing the next generation of artists that a musician’s superpower is remaining true to themselves.
