If you're talking about music videos, then you're talking about Colin Tilley. Growing up in the Bay Area, Colin Tilley went from college dropout to an award-winning music video director.

Having helmed videos for everyone from Rihanna to Lil B to Lil Wayne to Kendrick Lamar, Colin's growth has been immense, allowing him to helm videos for a generation of musical artists. As he begins to break into feature films, Complex's own Jinx connects with him to learn more about his journey and what has made him so successful. 

Check out the full interview above and subscribe to Complex on YouTube to catch every episode of The Culture.