Complex's weekly series Don't Believe the Hype takes a look at what's hot and what's just hot air. Sneakers, clothes, tech, food—nothing is safe.

Currently the most hyped item in the world of music is Jay Z's new album 4:44. But with all the talk about subliminal disses toward Kanye and this being Jigga's thirteenth album, does it live up to the massive buzz surrounding the music? Speedy gets the scoop from Complex staffers in this episode of Don't Believe the Hype.