UPDATE 12:43 p.m. ET: Tinashe has taken to Twitter to respond to people talking about her "colorism" comments. At the time of this writing, she hasn't released an official statement, but she has been replying to users, saying that the colorism comment was not "about colorism in the industry," and that it is being "taken out of context."
...because things are completely taken out of context. As they have been here.— TINASHE (@Tinashe) June 13, 2017
That's not what I said.— TINASHE (@Tinashe) June 13, 2017
I was not talking about colorism in the industry. This is taken out of context.— TINASHE (@Tinashe) June 13, 2017
Original post is below.
Today, the world is waking up to Tinashe trending on Twitter and, sadly, it isn't because Joyride, the long-awaited follow-up to 2015's Aquarius, sprung a leak. It's over some surprising comments she made in an interview with The Guardian, which is doing no favors for her career.
Things started out fine enough. When asked about where her career is going, Tinashe kept it 100: "Things haven’t always gone according to my original plan, but that’s life, and things change." As the interview progressed, the concept of being a woman in the music industry crept up, and Tinashe voiced her frustrations about the unfair boxes women are painted into. "There are hundreds of [male] rappers that all look the same, that sound the same, but if you’re a black woman, you’re either Beyoncé or Rihanna. It’s very, very strange." After it was suggested that Ciara made a go of it, Tinashe agreed, saying "It felt like they almost had to sacrifice someone because there wasn’t enough room, which isn’t true. Ciara’s an amazing artist, Beyoncé’s an amazing artist, Rihanna’s an amazing artist, and they’re all very different!"
It was after this that Tinashe dropped the comment that's gotten her into hot water. Explaining that being mixed has been an issue for her in the industry, Tinashe said "There’s colorism involved in the black community, which is very apparent. It’s about trying to find a balance where I’m a mixed woman," she continued, "and sometimes I feel like I don’t fully fit into the black community; they don’t fully accept me, even though I see myself as a black woman. That disconnect is confusing sometimes."
And with that comment, Twitter was off to the races with comments about Tinashe as an artist, and why many feel her comments are off-base.
I don't even think most people knew Tinashe was mixed. Her name is Tinashe. Girl, we clocked in on your Blackness.— Michael Arceneaux (@youngsinick) June 13, 2017
Tinashe You Had A Drake And Young Thug Feature, A Summer SMASH AND Hella DJ Mustard Beats.. Like.. It's You pic.twitter.com/C8Pc30OGGu— Geeche Guh ✊ (@ABSarasvatiIF) June 12, 2017
Dear Tinashe,— april♡Mae♡june (@Prettyy_THICK) June 13, 2017
It's not a colorism issue. That fact is, we just don't see it for u sis.
Tinashe really is calling her lack of success reverse colorism when she's just not interesting. Look at FKA Twigs— ActualBlackMermaid (@Imani_Yvonne) June 13, 2017
Serial killer: "Name another Tinashe song apart from 2 On or you die"— Jeff (@JayJazzi) June 13, 2017
What is tinashe on? A light skin mixed chick blaming colorism for the lack of success in her career. pic.twitter.com/btEuiGF7Di— Chateau Thelma (@Forslaytion) June 12, 2017
And I like Tinashe's music but her image is generic and I have no idea what her label does with her marketing— DarkSkintDostoyevsky (@daniecal) June 13, 2017
Tinashe went about this wrong. Don't blame black people, lol. Blame your manager, agent, label etc...— Demetria Obilor (@DemetriaObilor) June 13, 2017
Re: Tinashe— Clarkisha Kent (@IWriteAllDay_) June 13, 2017
You can acknowledge that the entertainment industry be on some "there can only be ONE [usually]" BS without blaming colorism.
It's understandable that Tinashe would feel some kind of frustration about her career, but these comments were a misfire. The question is, will she be able to battle her way back into the public's good graces when Joyride finally drops?