UPDATE (Friday, February 13 at 12:00 p.m. ET): Now the countdown on the site is counting up with video footage of yesterday's Kanye West x adidas show in New York. We don't know whether it's counting up to anything, but we'll keep you posted.
UPDATE (Thursday, February 12 at 3:31 p.m. ET): There's hair and make-up being done in the new yeezy.supply video.
UPDATE (Thursday, February 12 at 12:32 p.m. ET): Kanye tweets footage of "backstage."
UPDATE (Thursday, February 12 at 10:04 a.m. ET): Kanye tweeted about a new video on yeezy.supply with the caption "camera angles."
UPDATE (Wednesday, February 11 at 7:11 p.m. ET): Kanye tweeted about two new videos on yeezy.supply, one captioned "hair and makeup" and another one captioned "details." The most recent one shows someone sewing using a sewing machine.
UPDATE (Wednesday, February 11 at 3:02 p.m. ET): Kanye just tweeted the following, confirming what he told Ryan Seacrest this morning. Yeezy.supply currently has a "Get Tickets" button for Yeezy Season 1, showing you which cities in the US and internationally will have live cinema screenings of the show. It looks like there may only be 50 seats per live stream showing, so sign up quickly if you haven't.
UPDATE (Wednesday, February 11 at 2:15 p.m. ET): WE GOT OUR INVITE!
A video posted by Complex Style (@complex_style) on Feb 11, 2015 at 11:04am PST
UPDATE (Wednesday, February 11 at 1:48 p.m. ET): Fresh off a revealing interview with Ryan Seacrest this morning, when Kanye said that he's showing his adidas collaboration show 10 times and live-streaming it, Kanye tweeted about another new video on yeezy.supply with the caption "invite." Yesterday, Khloe Kardashian revealed the vacuum-sealed invitation on her Instagram, confirming that Vanessa Beecroft would be creating a performance for the show from the clearer image. Not much happens in the new video, but there is a "live" button on the top left of the screen, so perhaps the show will be streamed on yeezy.supply itself tomorrow at 4 p.m. ET.
UPDATE (Tuesday, February 10 at 5:15 p.m. ET): Another new video (3:20 length) with a tweet from Kanye that says "patches." A Tribe Called Quest's "Award Tour" plays in the background, as someone puts together patches that look like military badges. Will these end up on Kanye West x adidas clothing? We'll find out on Thursday.
UPDATE (Tuesday, February 10 at 4:05 p.m. ET): Kanye just tweeted the timestamp on his website, yeezy.supply, with the caption "casting" that refers to a new video on the site. Only two days ahead of his show at New York Fashion Week, we've seen multiple mysterious videos that show possible clothing being made, invitations being printed and vacuum-sealed, a hint that the show may be a "performance" (possibly by artist Vanessa Beecroft, via a floor plan), and now, casting for the show. The video is 2:58 long now 3:30 long, and it looks like there are both men and women there.
Domaininvesting.com wrote about Kanye's use of the fairly new .supply domain yesterday, saying that "YeezySupply.com was also created on the same day, but the domain name does not resolve or forward," adding that the two sites are probably related or connected somehow. They add that Kanye's use of a .supply domain is creating awareness for alternative domain name extensions, which also has approval and enthusiasm from the company who operates .supply domain names.
We're keeping our eyes peeled for more new videos as February 12 at 4 p.m. ET draws closer.
UPDATE (Monday, February 9 at 9 p.m. ET): Another new video (2:52 length), again signaled by a tweet from Kanye. It looks like the white jackets that were first getting screen-printed are now vacuum sealed. If you look closely, there are lines of text, too.
Zooming up, one can make out the word "Beecroft," making us wonder if Kanye's frequent artistic collaborator, Vanessa Beecroft, has any involvement in the show. After all, he did tweet out the floor plan the other day and titled it as a "performance," which is Beecroft's medium of choice (she most recently helped with the the Yeezus tour, specifically the dancers). Could these be the invitations to Kanye's NYFW show on the 12th?
UPDATE (Sunday, February 8 at 6:17 p.m. ET): Another new video (3:02 length), signaled by Kanye tweeting out the timesteamp. There are sounds of ruffling paper and some buzzing.
UPDATE (Saturday, February 7 at 12:00 p.m. ET): Yet another new video appears on yeezy.supply (3:12 length), signaled by a tweet from Kanye with a timestamp and the hashtag #adidasoriginals. The letter "3" gets printed on multiple pieces of white fabric by two people, but instead of shirts, these seem to have longer sleeves like jackets or dress shirts. At the very end of the clip, "YE" appears to be getting printed, too. It's still mysterious, but perhaps we're getting a slowly better view of the Kanye x adidas clothing to come. ICYMI, the new adidas 750 Yeezy Boost sneaker was revealed on Instagram last night (and there are many opinions about it).
UPDATE (Friday, February 6 at 5:00 p.m. ET): There's now another video on yeezy.supply (2:49 length), which may be the "printing invites" Kanye tweeted about earlier. There's also a new tweet from Kanye, with the current timestamp, preceded by the number "3." The white fabric with the grey number "3" makes another appearance. There's another muffled conversation followed by pauses and factory noises. This is definitely some kind of process/behind-the-scenes video series.
UPDATE: (Friday, February 6 at 1:37 p.m. ET): There's yet a new video on yeezy.supply that's 3:11 total with a "LIVE" button, which may indicate that this is being live-streamed from somewhere. A shirt with the number 3 on the back of it is going through a Vastex DB-30 Conveyor Dryer, which is a screen printing machine.
UPDATE (Friday, February 6 at 1:15 p.m. ET): There's another new video that's 3:09 total on yeezy.supply, making us think that these four so far are definitely shots of clothing factories, perhaps the ones that manufactured the forthcoming Kanye West x adidas release. Kanye also tweeted about it and said, "printing invites," except with the timestamp 00:00:00:05:23:14, which isn't happening for another few hours (referring to another new video to come?) Prints are being made onto white shirts by someone, and there's red ink at the front of the frame. It sounds like there's music playing in the background now, too. At around 2:50, there's a conversation.
Guy 1: "So how much ink do you think you're using? You think you're good?"
Guy 2: "Not as much as you'd think. I'm trying to do a type, but like..."
Guy 1: "Yeah, a mix...[inaudible]"
Guy 2: "I'm still good right now with what I've put down, and I've printed maybe 20."
And then it ends. This definitely seems like a DONDA production.
UPDATE (Friday, February 6 at 12:12 p.m. ET): It looks like the yeezy.supply site has been updated again with the same countdown (leading up to February 12 at 4 p.m. ET) and a new video. This one is longer, at 5:12 total, while the one that was on the site yesterday was only 2:21. There's similar mechanical audio to yesterday's video, except today's video shows an empty warehouse that slowly gets blurrier. The droning sound pauses at intervals throughout the video, too. The mystery continues.
Thursday, February 5 at 8:10 p.m. ET: Yesterday, a mysterious website surfaced with a countdown to February 12, 2015 at 4 p.m. ET—yeezy.supply—making us think that it refers to the launch of Kanye West's long-awaited adidas line during New York Fashion Week. Tonight, Kanye confirmed on Twitter that he and his team are definitely behind it with the tweet below.
The new yeezy.supply has a video with a loud, muffled conversation that perhaps took place in a factory, although it is unclear. adidas also updated their website earlier today, confirming that the adidas x Kanye West collaboration is dropping "in the coming weeks." There's also a newly released adidas app, called "Confirmation," made to help you reserve new drops, including this one with 'Ye.
No one knows whether the countdown leads to the debut of his adidas collection at NYFW or to its release (or both), but it's definitely building more anticipation as the days go on.