As a consumer of many different products, there are times I am willing to pay for higher-end quality, and times that I am not. When you purchase a pair of sneakers, it's usually for a specific reason. Jordan retros are a big deal to many consumers. When you purchase a Jordan retro, there is an experience that is expected from the box to the paper inside the box and to the sneaker. We expect the highest quality possible on Jordan retros, so if that requires a 10-15 percent price increase for higher end quality, that is OK by me. I am making a purchase knowing I am buying a product that has been crafted to its highest potential. I am excited to see Jordan Brand listen to the consumer and continue to fine tune the Jordan retro line.