Sometimes the process of going astronomically viral is as simple as buying an admittedly dope Chewbacca mask and hitting Facebook to show it off. That's the formula of Facebook user Candace Payne, whose footage of unboxing and immediately donning a Chewie mask has garnered millions—yes, millions—of views.

The clip begins innocuously enough, with Payne telling her (now hella boosted amount of) followers about her latest purchase. "I'm really excited to share with you something I got," she said. "I went to Kohl's today and had to make a couple of returns." Boring right? Wrong. The fateful Kohl's trip also birthed this surprise purchase:

Candace Payne on Facebook

"This is part of my birthday joy," Payne said while making the big reveal. "I'm still rejoicing in my birthday." The rejoicing most certainly kicks into overdrive once she actually puts on the mask, complete with simulated Chewie roars and a moveable mouth. After hearing those Chewie roars for the first time, Payne absolutely loses it.

"I'm such a happy Chewbacca!" she says. "This is worth every penny!" Indeed it is, Candace. Indeed it is. The lifelike device also marks a stark improvement over her previous Chewie mask, though there's really no wrong way to honor the famous Wookiee:

Candace Payne on Facebook

"Thanks for all the feels, internet webs," she later wrote on Facebook. 

Peter Mayhew, the actor who portrays Chewbacca, responded to the viral sensation on Reddit writing: "Absolutely wonderful! Cheers." 

Can't get enough Chewbacca? Look for Chewie's origin story in the upcoming Han Solo spin-off.