When Pizza Hut launched its Xbox 360 the gaming world let out a collective chuckle, and then starting ordering cheesy cholesterol explosions hand over chubby fist.
"It's been a source of unbelievable growth for us” says representatives from Pizza Hut. Pizza Hut cashed in on greasy controllers with over $1 million worth of sales in just four months. "Just the explosion of people who wanted to download it, experiment with it, play with it with Kinect.“
The Pizza Hut app on Xbox 360 allows gamers to order pizza from their local outlets with the option of using the Kinect to dress up their favorite pie. “"If you look at our audience, they love pizza. I mean, who doesn't? It has international appeal, and Pizza Hut is a recognized brand that matches up well with the Xbox brand." said Microsoft hype man Larry Hryb when the app launched.