Have an impulse. That’s what happened to Benny Gold when a friend told him he was moving to San Francisco. Gold decided he would tag along, and years later his eponymous streetwear brand is a global staple. The Benny Gold flagship store is in San Francisco’s Mission District, where you will also find Gold’s personal favorite spot to enjoy a Cuervo margarita. Check the video above to hear more of his one-of-a-kind story.