Crystal dynamics Studio Head Darrell Gallagher announced that the most recent Tomb Raider video game had the most successful first week launch this year. It also had the most successful launch in the history of the franchise.
Despite Gallagher’s announcement Tomb Raider’s publisher, Square Enix, dismissed the title as missing its targeted sales goals. Square Presidnet, Yoichi Wada, reported less than satisfying sales numbers from many of its top titles including Tomb Raider, Sleeping Dogs and Hitman. We have to wonder what a president, or moreover, companies like Square Enix, must consider a success when games sell millions of copies in a matter of days and are still deemed failures.