While Microsoft has plans to keep the Xbox 360 around for some time to come, the Redmond, Wash. giant thinks that given the new, broader appeal of next-gen consoles – coupled with sales of older hardware– could push total next-gen unit sales to a billion sold.
Given the new entertainment center-cetric direction of next-gen consoles, the added generational increase in sales could jump dramatically as new customer bases are targeted, Microsoft senior vice president of Interactive Entertainment Yusuf Mehdi said in an interview with gamesindustry.biz.
"We think you can go broader than a game console, that's our aim, and you can go from 400 million [projected next-gen sales] to potentially upwards of a billion units,” Mehdi said.
To date, about 76 million Xbox 360s have been sold since the console’s launch in late 2005– Microsoft hopes to push that number to 100 million, rolling into the broader next-gen projections. Read the whole story via the link below.
Via Gamesindustry.biz
