Virgin Gaming has joined forces with 2K to offer up $100,000 and a Kia Optima SX to competitors in the all-new NBA 2K13 New Dynasty Challenge competition. You can register at virgingaming.com, and as long as you keep playing between now and Feb. 2 you'll have a chance to travel to Houston and compete in the finals for the grand prize.

Four finalists in all (two on Xbox360 and two on PS3) will be flown to Houston to compete. 

“The NBA 2K13 Dynasty Challenge is the biggest NBA 2K tournament to date,” said Virgin Gaming president Bill Levy in a press release. "Not only will the top gamer win one of the biggest NBA 2K prizes ever, players will be competing on one of the biggest stages. 

“It’s a real testament to the popularity competitive gaming has gained in this community,” said Levy.

In addition, if you Like the page at facebook.com/virgingaming you could win a trip to Houston to attend the finals match yourself.

When Virgin Gaming formed, it promised more eSports with better prizes than ever, and so far it looks like that's what's being delivered.