Author: Charles Dickens
Charles Dickens' strategy in publishing The Pickwick Papers should have gotten him fired. Dickens was initially hired to supply copy to a "picture novel" of gentlemen hunting and fishing. He decided to write whatever he wanted and force the illustrator to adjust his drawings to what he wrote. So, ultimately, rather than a goofy picture book, Dickens was able to craft of novel about contemporary London.
We wouldn't suggest trying anything like this if you are hired for a copywriting job, as some of the Pop Culture staff landed at Complex after attempting similar tricks inspired by Dickens.