Rumor has it that by the middle of next year, McDonald's will open its first vegetarian-only restaurant in Amristar, India, before planting their veggie golden arches elsewhere.
According to the AFP: "The US chain has plans to open another vegetarian outlet near the Vaishno Devi cave shrine in northwestern Indian Kashmir—a revered Hindu pilgrimage site that draws hundreds of thousands of worshippers year. McDonald's in India has a menu that is 50-percent vegetarian. Its McAloo Tikki burger—which uses a spiced potato-based patty—is the top seller, accounting for a quarter of total sales."
The decision will presumably be profitable in India, but what about in the US? Americans love the traditional menu, but a McAloo Tikki could provide a healthy alternative. Will people go for it?