The DUB Show Tour features all the latest in car customization, and that includes all the most cutting-edge gadgetry and audio equipment. We were in Memphis for the Dub Show where we got to hang out with rapper Yo Gotti, a Memphis native and the featured performer at the event. When we caught up with Yo Gotti, he was at the Sony Electronics booth getting the low-down on hot new technology like Mirror Link, which syncs your phone and car stereo display. Sony took things one step beyond simple product demos by showcasing a new Scion IQ completely tricked out with Sony equipment.

Check the video above to see our complete Yo Gotti x Sony Electronics experience, and for more information on the great products featured, visit sony.store.com and follow @SonyElectronics on Twitter (#SonyAudio).