As any Instagram user can tell you, snapping and sharing photos is a big part of the way people use their iPhones these days. In a new parody video about the coming new model of the device, Adam Sacks extends the trend to its extreme conclusion. Sacks's iPhone 5 only does one thing: take pictures of food.
It's a funny and gently biting commentary on The Way We iPhone Now, with choice lines like "These pictures look so great no one would ever imagine you lie awake at night wondering why you can't feel happiness."
Funnily enough, Apple is actually rumored to be working on a dedicated iOS camera. Until then, users will have to make due with the actual next generation iPhone, which is widely predicted to launch in September.