Vince Chase has an offer for you: Would you like to buy his non-fictional beer for $9.99 in either the city of Seattle or Portland, Oregon? You can't open it with anything other than a churchkey (second image). But each sixer comes with one, so that you can drink it. Which is a great decision on Chase's part, since usually what you want to do with beer is drink it.
Okay, no more jokes. Time to come straight. There's a fib in the paragraph above. Vincent Chase isn't the one making the offer. Adrian Grenier is. Churchkey is his beer; he's co-founder.