Character type: Cute, quirky chick
To see what Zooey Deschanel's niche is, all one need do is turn on the TV and wait for her new, ubiquitous Siri iPhone 4S commercial. She makes a couple of funny faces, dances around in her pajamas, says everything with a super-sweet voice inflection, and looks cute as hell while doing so.
That's also pretty much all she does week-to-week on her FOX series New Girl. Now that it's become a bonafied hit, you can expect to see her movie roles bear a striking resemblance to her winning archetype, which, yes, she's done many times before in previous feature films.