BEST: Teleflora’s Valentine’s Day Spot, With Adriana Lima

The brainiest marketing heads of the night? The brass at online floral delivery service Teleflora, who were intelligent enough to know that all it takes to win beer-chugging, chest-bumping football lovers’ attention in the midst of Super Bowl nirvana is Adriana Lima at her most suggestive. Though it would’ve been infinitely better had she performed the routine in some Victoria’s Secret attire, Lima’s sadly brief public service message offered a basic rule of thumb for dudes heading into Valentine’s Day with hopes of getting it in: “Give, and you shall receive.” To be fair, though, Miss Lima could’ve said “Eli Manning is a punk” and Giants fans would still bow down.